Email Marketing How Does It Work, And The Strategy Behind It To Get Started
Does Email Marketing Will Make You Rich? How about this saying “Money is on your list”? Is it true?
You probably spend a lot of time in your inbox or probably facing challenges with engagement, personalization, communication, and sales conversion?
I’ve been there! But, fortunately, I found an amazing tool that makes it easier to manage my inbox, my business, and my email list. This post is a round-up of powerful and actionable steps that you can take to start, manage, and grow your email list to cash in this year!
In This Post:
- Why Email Marketing is Important For Business
- How Many Subscribers Do You Need To Make Money
- Choosing the Best Email Service Provider
- How I Made My First $1,000 Using Email Marketing
- Steps to Get Started With Email Marketing
Why Email Marketing is Important For Business
If you’re a blogger, coach, online marketer, or basically any profession that requires you to build trust, you must’ve heard all about the importance of having an email list.
Email marketing is an efficient & effective way to enrich business communications. Target specific key markets, and one of the most cost-effective ways to stay connected with clients.
It is also used to build brand awareness and to make your customers feel important by personalizing your messages to them.
With email marketing, you can quickly send a blast of emails to 100, 1,000, or 10,000 people with just one click of a mouse!
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How Many Email Subscribers Do You Need To Make Money Using Email Marketing?
In business, it doesn’t matter how huge or small is your mailing list because what matters most is if you can convert your lists into paying clients. If your aim is to make money from your email list, then you need quality subscribers who will pay you time, attention, and money.
Because it’s better to have 100 people on your mailing list that are highly engaged and qualified, than having 1,000 people who are not opening your emails.
Here’s the thing…
Everyone is busy so you must have a good reason why people should join your mailing list, open your email, and do the action inside your email.
Not everybody needs the same number of subscribers because this will be depending on your business goals:
- Why do you want to build your list?
- What type of product or service you will do?
- How much do you want to sell your product or service?
Because getting paid from buyers doesn’t happen by luck or fluke. You need to create it deliberately. It’s Math!
Let’s say you have 100 people subscribers on your mailing list – meaning these are QUALITY TARGETED lists. If you can get only 3% of them to pay you, you can make money INSTANTLY.
3% of 100 = 3 people.
The price you offer is $2,000.
These 3 people say yes to your $2,000 offer.
The money you make is $6,000.
Once we know how many subscribers you’ll need to accomplish, then the rest of our email list-building plan starts to fall into place. Because if you can just get 3% of your subscribers to say yes to your offer, you can make great money with email marketing.
Also, understand the lower you set your price like at $5 product, the higher number of subscribers you need than if you were selling a $1,000 product.
How To Choose The Best Email Service Provider For Email Marketing
Choosing the best email service provider may seem like a confusing task especially if you are just getting started. Many email service tools with a wide range of services and numerous pricing options.
I use GetResponse for almost a decade now. This is the tool I use to grow my subscribers, engage, and understand their behavior inside my workflow.
For example, I can see what type of headline and content will lead to a higher open rate and click-through rate to bring them to sales conversion.
Why I Choose GetResponse For My Business
I first started out with Pureleverage because it was the only tool I found that time to cater to my needs, then, I moved to GetResponse (which I strongly recommend). And I talk all about why I made the switch and how that helped me grow my mailing list.
GetResponse is not only perfect if you are just starting out, but it also offers everything you need to run your online business – (landing pages, pop-ups, sign-up forms, and my favorite is their marketing automation).
You can set your own rule to help you detect the behavior of your subscribers from the time they sign-up on your opt-in form.
Marketing automation is designed to help you handle your marketing task easily while you spend time on more rewarding areas of your business.
The GetResponse automation system helps me to segment my list, create a custom-designed opt-in form and product.
So, why not create a sign-up form that is totally in line with your target audience? (GetResponse allows you to custom-design your opt-in form or your lead magnet).
Something like the “Sign up for free” button for boss moms who wants to create at least one income generation using ClickBank.
I stand behind GetResponse because I’ve seen what growing my email list did for me as a work from anywhere mom.
HOW I MADE MY FIRST $1,000 USING EMAIL MARKETING
If you are running any kind of business whether you are selling vitamins, doing laundry service, eBooks, or doing one-on-one coaching service, how do you get in touch with your target audience?
Every single person uses email to connect.
I made my first $1,000 using email marketing by selling affiliate products. I created my one-page lead magnet where I put an opt-in form and bring them to my series of email drips related to what they need.
With email marketing, your reach has NO BOUNDARIES!
You can reach people everywhere in the world and run as many email campaigns as you want.
People are fascinated by anything interesting around the web. You can tell them about your new project, the benefits they could get in exchange of your product or service.
I started with a zero mailing list. Offer a product that your target audience needs and give it to them. That is how you can start building your customer database and make money using email marketing.
Understand that people don't buy from their first encounter with you.
Building your lists is more than just creating lists, it’s about building relationships with your subscribers and customers that you can turn into your loyal customers.
Your responsibility is to educate your subscribers about how you and your offer can help them, and invite them to buy your product.
Here Are The Steps How To Get Started With Email Marketing:
STEP 1: Establish your end goal
It’s worth taking a minute to think about your end goal in doing email marketing. The end goal can be webinar registration, early booking, newsletter or membership sign-up, free training, or completing a sale process.
So, what goal do you want to achieve?
Planning what you want to achieve before you start sending emails makes it much easier to identify what to send and who to send it to.
STEP 2: Create An Account With GetResponse
Before you create your free account here, in the name of transparency, please note that this post contains affiliate links. If you choose to purchase anything through my links will result in a small commission, thank you for supporting me and my blog. You’re amazing!
Once you already have an account with GetResponse, go to list and create a list.
If email marketing is something new to you, then you’ll need to start capturing email addresses and building your list from scratch.
Now, how to ask for emails politely? Here’s the simple formula I used.
Valuable incentive with a hook + traffic magnet = quality email list!
By applying this formula correctly, you can build your lists effectively that are highly qualified!
It’s not how huge is your lists, but how responsive are your lists must be. Because 500 people on your lists that can give you $1,000/month is a lot better than having 10,000 lists that only give you $100/month.
STEP 3: Create First Your Lead Magnet
A dedicated customized lead magnet for email marketing can boost your conversion rate up to 30% or more. If you are not familiar with email marketing terms, a lead magnet is a freebie that you offer to your website visitors to entice them to join your email list.
Go to “Forms” and create your opt-in form. With GetResponse you can drag and drop using their beautiful templates or simply customize your own form.
List building is the game of understanding your users or audiences.
If you don’t know what to offer as an opt-in, take a look at your top three most popular blog posts so far and think about what your readers will love based on that.
If you have a business about dogs and your most popular post is about “how to treat a new puppy at home”, offer a “New Puppy First Night” survival checklist as an opt-in.
The ideas in creating digital freebies are endless.
STEP 4: Launch Your First Campaign
GetResponse drag-and-drop email builder is incredibly easy to use for both beginners & pros to create email marketing campaigns.
All you need is to ensure your campaign is relevant to your business audience.
Campaigns that are sent to the right audience and contain relevant information can help you build your list faster.
So, instead of sending one campaign to everyone, you should segment your lists and send relevant offers and content to each customized segment.
STEP 5: Watch Your Metrics
Once you started creating your first campaign and with your first email out the door, you need to watch the results of your campaign. How many emails are opened and how many are clicked by your subscribers.
You need to start tracking the success of your campaign.
Email marketing is all about testing, tweaking, and adjusting. You can track the success of your email marketing campaigns by clicking the “Statistics”.
Final Thoughts
I bet you’re thrilled to start email marketing to build relationships, drive sales and generate more profits for your business. Email marketing can help you to boost sales from customized content from your blog.
Even a work-from-home non-techie mom (like me) can grow their business and make money from email marketing.
If you’re stuck or probably don’t know how to start building a mailing list, be sure to try this 30-Day Be Your Own Boss Challenge to help you build, be in control, and automate your business without being a techie and overwhelmed.
Email marketing does not only help you build your business golden asset, but it opens doors for new potential customers that can’t wait to learn more about what your business has to offer.
There’s no doubt that email marketing plays a huge role in the growth of many successful businesses.
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More Breakthrough Resources:
How to turn your expertise into income?
Try this 30-Day Be Your Own Boss Challenge to help you build, be in control, and automate to thrive in your business this year.
How to attract high-value coaching clients?
Check my 4-simple steps inside my free online masterclass.
How to crush your short-term and long-term goals?
Check my design your year kit and become who you want to be.
How to find your life purpose?
Check my “IKIGAI” action planner template to help you discover what career or business path that suits you.
About Jeng Cua
After borrowing her lifestyle living paycheck to paycheck, this #WFA (Work From Anywhere) mom wouldn’t let anything stop her from chasing her dreams. Her mission is pretty simple – to help burnout professional mommies to create and implement their business system to be their own boss and maximize their income without any fancy office!