How To Build a Profitable Automated Webinar Marketing Funnel

Webinar Marketing Funnel is a great way to generate quality leads and sales for your business.

Are you looking for a different and efficient way to market your business?

In this article you will learn:

Why Webinar Marketing Funnel is Essential to Sell Services & Products?

In a busy world full of distractions, being able to get someone to spend an hour with you is a gold opportunity to convert a stranger to a paying customer.

We all have different priorities on how we manage and run our business or sometimes we are not in the mood writing blog post, emails or simply feeling lazy doing follow-ups.

Automated webinar funnel is one of the most powerful tool for any business success because you can set your automated webinar funnel once, and let it run over and over again.

Consultants or Coaches, as well as Big Companies, use Automated Webinar Marketing Funnel to:

1. Automate their business process

2. Communicate well their services & product benefits

3. A great tool to build their email lists

4. Establish yourself as an authority in your field

How The Automated Webinar Marketing Funnel Works To Generate More Traffic

If you are not familiar with what an automated webinar is…

An automated webinar is where you can host wildly successful webinars that bring in hundreds of participants and thousands in sales without going live.

It’s also known as “evergreen webinars” which means they have the feel and look of live webinars, but are actually pre-recorded.

In other words, the automated webinar marketing funnel helps you attract, convert, and retain new customers in less time and more efficiently without your presence.

Little Breakthrough Secret...

The Ready To Design Your Future + Launch Your Consulting Career Masterclass is a great automated webinar funnel example that is working for me 24/7, 365 days a year.

How To Build a Profitable Automated Webinar from Scratch

Step1: Choose a Webinar Topic

Your webinar topic must be suited to your audience’s interest and to what kind of service or product you provide.

Always take into consideration to emphasize the prospect’s pain point and then resolving that pain in your webinar content.

Step2: Create a Webinar Script

It is better to first determine what goal you need to accomplish before you draft your automated webinar script.

Ask yourself what problem am I going to solve with my webinar content?

Then, explain your solution.

Communicate your message well to your audience for you to stand above your competitors.

When writing your script, just use simple words.

Inside my Consulting Breakthrough Simplified, I provide the complete step-by-step guidelines on how to create an automated webinar script and webinar template that sells!

Step3: Prepare your Presentation Slides

You can use Powerpoint presentations.

Every single webinar that has made over $100,000 has these five things in common.

They have an introduction which introduces the presenter
The promises what the webinar is going to be about.
Your Content section which is simply foreshadowing the product that you will later be sold.
Following the content section is the close, the close contains information on the product being sold,
A guarantee and a link for where the viewer can purchase the product/services.

Step4: Record your Webinar

If you are using MacBook, you can simply record your screen using Quick Time Player then use iMovie to put it all together.

Or you can use Camtasia.

Camtasia is a screen recorder and video editor.

Then once you finished recording your webinar, just save it in the mp4 file and upload it in AWS Amazon S3 storage.

Step5: Set your Automated Webinar with EverWebinar

NOTE: I'm an affiliate of Everwebinar. Thank you for your support.

I recommend EverWebinar.

This is the automated webinar platform I’m using for my Design Your Future + Launch Your Consulting Career Masterclass Training.

I know that there are other automated webinar platforms like Clickfunnels automated webinar, Gotowebinar, Zoom, etc.

But EverWebinar for me is the easiest and very friendly to set up especially for total beginners.

You can upload and run your automated webinar in less than 60 minutes.

Here are some of the many things I like with EverWebinar:

Easy Configuration – Once you already save your recorded webinar video, you can easily upload it in seconds.

EverWebinar also allowed formats on YouTube and Vimeo Pro.

Get your FREE 14-DAY Trial Here.

Just in Time – The scheduling is very flexible. You can set up “just in time” giving your audience to join your webinar at the perfect time.

Or you can choose any dates and time from the calendar suited to your user’s own time zone.

Ready-Made Webinar Funnel Templates – They provide a ready-made webinar funnel templet from registration form as well as thank you page that you can customize to your needs.

Easy Integration – They provide a super-easy email autoresponder integration and third-party tracking system.

Professional Webinar Room – You can select the design of your own webinar room, countdown waiting page, live chat box, polls, quizzes, product offer, highlight some announcement during the webinar, distribute handouts, etc.

Webinar Replay – You have options to choose from like block your users to access your replay webinar or send them to webinar replay recording.

Analytics – When you’re done setting your automated webinar marketing funnel you are now ready to promote your webinar.

And watch the no. of your webinar traffic engagement.

I recommend to just get EverWebinar.

8 Proven Ways How To Promote your Automated Webinar

1. Social Media

If you love social media and have an account with Facebook, Instagram, Twitter, Pinterest, or Linked-in then use this channel to spread the word about your upcoming webinar.

Whether you’ve got a small or big following, create your sweet PESA mini story to start gaining traction for webinar sign-ups.

2. Paid Ads

Paid advertising with social media is also a great way to increase immediate awareness.

Facebook, Instagram, Linked-in, and Twitter all provide paid options.

When you promote your automated webinar using paid ads, one common mistakes I see people do is promoting the webinar directly without creating their lead magnet.

A lead magnet is your hook that you can offer to your target customers in exchange of their contact details

3. Email Blast

If you already have subscribers or email lists this is your best tool to warm up your lists about your automated webinar.

Since this webinar is NOT live, you can use the term “on-demand webinar” instead of saying “live webinar”.

You can schedule your promotional email to send to your lists one- two weeks before your webinar schedule.

And a quick reminder again one day prior to your webinar.

Then, after the webinar you can send the replay link after one or two days.

4. Own Website

Utilize your own website in promoting your automated webinar marketing funnel.

Write posts on your website that compliments your webinar topic, then include a call to action to your webinar landing page.

You can also design a banner and display it on your website.

5. YouTube Video

Create a 3-5 minute teaser video on YouTube.

Again, don’t forget to emphasize your ideal customer’s pain point and give them some context about what you will cover on your webinar.

6. Webinar Listing Sites

There are some webinar listing sites that you can use to promote your automated webinar like Bright Talk or TellOnline.org.

7. Native Ads

Native ads are also one of the efficient methods to promote your automated webinar marketing funnel.

Native advertising looks like regular content that you cannot tell it’s an ad.

So the readers may not realize they are consuming a paid advertisement.

You can see native ads when you are reading an article from Forbes, CNN, Business Newsweek, National Geographic, etc.

8. Google Adwords

You do not want to miss the no.1 hottest & targeted traffic from Google search.

I use Google Adwords not only to generate traffic to my automated webinar but also to expand my audience globally.

I hope that this post has helped you!

Go grow your expertise & income! Create your automated webinar funnel today. You won’t know what you don’t know until you actually do it.

Own your outcomes!

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