5 Google PPC Ads Saving Tricks & Tips To Get Qualified Traffic
Google PPC is the most powerful tool for startup consulting or any small or big businesses to raise brand awareness and drive qualified traffic.
Several years ago, I spent a lot on Facebook ads and other advertising networks without seeing any conversions.
I looked at the massive amount I spent and thought to myself…
Why I cannot convert my traffic into MONEY?
Most consulting startups are spending more and more money on advertising and most dollars in ad spending had been wasted.
There's a saying that "marketing is just like burning money"!
More than any other question I get, people want to know how I was able to show my business on top & the1st page of Google so well as I WFA (work from anywhere) trailing mom with a $100/month advertising budget that converts!
This post is all about the best of the best Google Adwords Management saving tricks and tips that I use and have found the most helpful if you are growing your career as a consultant.
Thinking To Grow With Google PPC Ads?
If you’re on the fence to use Google PPC (Pay-per-click), or if just haven’t given it much consideration yet until now, well this post is for you if you want to take your Baby Step #3 (grow your expertise & income).
I invite you to come along with me for the journey. I feel like if I can work from anywhere by turning my experience to dollars and create a version of the life I love, so can you!
You just need the right information and tools, which dare to breakthrough the series will accomplish.
What is PPC and Why is it Worth For Your Business?
Pay-per-click advertising is so straightforward because you can target your right customers with the right text ad.
You can deliver your specific messages to your target customers when they are searching for your consulting service or products online.
I’m sure…
You don’t want your website to get banned from the no.1 hottest and highest converting traffic in the world Google!
Goodbye for paying hefty fees for Google Ads Specialists!
Because you can also be a Google Adwords expert to take charge of your own advertising budget to grow your business.
My Experience With Pay Per Click Marketing
If you are a trailing mom like me and your goal is to turn your expertise or experience to dollars, then Google PPC search ads are the best solution for you.
In the past, I’ve used several advertising networks like 7Search, Bing, Facebook, and Google Adwords. I used to promote some big brands like Gerber, Agoda, and Walgreens using the Peerfly affiliate network.
NOTE: Do not copy these ads (this doesn’t work anymore!).
Here’s the thing…
If you don’t set your own rule and create your own consulting service + digital product, the industry will always change (SERIOUSLY), so what’s working 5 years ago will not necessarily work today.
Businesses come and go…
Last year July of 2019, the Peerfly business closed down and IF I solely depend promoting other people’s product, I’m in trouble.
Understand that industries change over time. Like now, we are witnessing another business cycle during the COVID19 pandemic. Working from home and students attending zoom classes are the new norm.
And independent consultancy is becoming a popular business startup now.
Because of job uncertainty – either laid off with some form of termination payment or asked to take indefinite unpaid leave or get fired outright.
So if you haven’t watched my episode 2, then you need to check my 5 top hacks to make consulting easier vs affiliate marketing.
This is why you need to turn your GENIUS to dollars to earn more!
Useful Resources + Video
5 Practical Reasons Why Google PPC Marketing is Worthwhile
You only pay when an interested user clicks your ad
If a user is searching for the keyword phrases related to your ad campaign that’s the only time your ad will show up. And you only pay if that person clicks your text ad.
This is a great form of advertising because you already know where your money is going. People go to Google search engine if they are looking for something.
If your business cannot be found on Google then that business and money will go to your competitors.
Little Breakthrough Tip: Know Your Cost Per Click
When I’m talking to new business startups, consultants, and coaches, most of them don’t have any idea how much is their cost per click.
Cost per click is important to your business because this is how you will determine how much it will cost you to bring the right customers suited to your business.
You will see below one of my Google Ad PPC campaign about consulting. My average cost per click is ranging between $0.83-$0.95. With that, I would be willing to pay a maximum of $1.00 for my cost per click with Google ads.
You can set your limit budget
Setting your initial budget is a challenge especially if you haven’t run your own Google PPC advertising.
The best thing I love with Google is you can set your daily budget as low as $5.00 per day.
The beauty of pay-per-click ads, you can put a limit on what you are willing to spend daily or monthly, and it’s flexible for you to adjust at any time.
With my 13-week live coaching campaign with Google Ads, you will see below that I set my budget at $10/day. It doesn’t matter how much you want to set it but what matters most is the conversion you want to attain based on your business objectives.
Little Breakthrough Tip: Expand Your Reach
By discovering new, relevant search terms, the distribution of your budget will be improved substantially.
To do this, you’ll have to simultaneously eliminate irrelevant keyword queries and overpriced clicks from your campaigns.
You can reach your target customers with the right ad
With Pay-per-click advertising, you can target your audience exact location, age, placements, or the device they are using like desktop, tablet, or mobile phone.
You can even choose who you want to click your ads by knowing their behavior like interest, affinity if they are value shoppers, music lovers, or moms who love fashion.
As you can see below, most of my users from this ad campaign are shoppers/value shoppers.
Little Breakthrough Tip: When you know your audience, you can put the words right out of your customers
When you really dig into knowing your audience well, you’ll discover more about their “buying personas” which you can tailor your message that may fit them.
Knowing your audience helps you figure out what content and messages people care about.
This is one of the best Google ads management you can apply to increase your sales conversion.
PPC Ad can be launched quickly
You can start a PPC campaign at any time you want and can start seeing results immediately.
In terms of the number of impressions, clicks, and conversions. All of these are depending on how many users searching for your services or products.
PPC can deliver results overnight but understand that the initial months serve as a trial period for you to see what works and what doesn’t.
And once you start seeing your valuable data, this is how you can improve your campaign’s overall performance in the long-term.
You can see the goal results from your Google Analytics dashboard. See below the sample of my goal completion in one day.
Little Breakthrough Tip: Be Clear About Your Goal
I’ve seen a lot of business startups all over the place. Spending hundreds of hours on social media, attending webinars after webinars without working towards their goals.
For successful business owners, the most important thing to their business is their bottom line and not the no. of likes or followers they’ve got or how famous they are.
Are you clear about what your main objective why you want to start your own business?
You can’t simply say, “I want financial freedom” and expect it to happen.
Like in my case, I know how much I need so I can travel every year to see my daughter in New York.
If my goal is to make $20K per month then I would need to get 40 sales conversions per month (based on my above goal value) or if I charge $10K for high-value clients, then I just need 2 clients per month.
Goal setting starts with careful consideration of knowing what you want to achieve and ends with a lot of hard work to actually do it.
Useful Resources + Video
Testing Capabilities
PPC Ad is a great way to test different ad text headlines, messages, call to action, and landing page user’s experience.
You can create responsive ads to test different headlines, descriptions to find which pages convert well and to determine if a full site optimization campaign is worthwhile.
The technology has really grown & advanced over the past few years and the internet has grown faster than ever before.
More and more people are creating a website to generate extra income from anywhere.
But here’s the BIG challenge…
When I looked around, I’ve seen a lot of money spent on ads that were wasted and people feel like its too much darn effort to turn their dreams into life.
I see a lot of online entrepreneurs who owned dozens of courses and programs but didn’t achieve their goals.
Why was all that?
Stuck?
Tired and exhausted in creating and building your ideal future business?
As I pondered this, I realized that people were victimized by shiny objects and impractical obsession. They were destructed by so many things around them without turning their GENIUS to dollars and earn more!
Conclusion
You see, I don’t believe that you need a J.O.B. to create resources for your family. That’s NOT the point.
I believe that you are unique. Every experience, expertise, or skills that you learn, that my friend, is INCOME! You’re growing. You’re learning! It’s IN-COME!
You see…whenever you purchase a course or program, that is a wise purchase, but if you don’t implement what you’ve learned, well that’s a bad choice!
If you know me, I had no income 8 years ago. Zero-knowledge about online marketing or consulting. I buy courses. It was a long journey. I do have mentors. It was harder at first, like giving up my dreams, but over time, each day doing one baby step at a time, it gets easier.
It gets easier to tell yourself “I CAN DO IT” I can get it!
Days turn into months, and months turn into years, and your focus becoming wider to keep going, not something that is not worth unfreezing your dreams.
I hope that this post has helped you!
Go grow and create your first PPC ad with Google. You won’t know what you don’t know until you actually do it.
Own your outcomes to Design your future!
Ready to launch your Consulting Business?
Guess what?
I believe that ANYONE in ANY FIELD can seal a high-paying client + launch a digital product to earn more with a proven system. I provide a 13-week hybrid coaching to help you create, build, and launch your consulting career + productize your service – to grow and to earn more to secure your future (baby step#3).
What is Hybrid Coaching?
If you dare to Breakthrough the hybrid consulting mentorship where you’ll receive a custom-tailored solution and progress accountability to remove any obstacles that have kept you away from getting focus, taking action and launching your ideal future consulting services + digital online course.
Each week you’ll receive a hype-free video training to remove confusion and overwhelm.
Hybrid Coaching helps you prioritize specific tasks each week’s action and implementation in connecting the dots & feel confident to show up online, an hour-long strategy calls each week to help you stay on track, have optimum progress, serious skills development, and accountability.
A round table dropbox for quick answers to all your questions, direct guidance, and get my personalized feedback.
If you are READY to launch your consulting career + digital product you can work with me here.
Also, a simple request. If you liked this post, please share it!
I know that it will not take so much of your time to click the social media icon on the side.
I built this website piece by piece if you liked this post and think this post can help someone else —
One share from a beautiful person like you will really make a difference in someone’s life.
Great suggestions:
– Pin it!
– Tweet it!
– Share it to your favorite Facebook group + favorite blog
Thank you so much, my friend.
#DESIGNYOURFUTURE
