How Email Marketing Works &
Why You Need It For Your Business
What Will I Learn?
FREE ONLINE TRAINING
How To Use The Powerful “Integrity-Boosting” Psychology
To Turn Leads Into Sales…
Learn how to use one of the most powerful direct marketing methods to generate consistent business results
Learn how people read email, engage your clients better to get higher open rates and click-through rates
Learn the“Intergrity-Boosting” psychology to drive sustainable growth that is inexpensive & reliable
How Email Marketing Works?
Email marketing is an efficient & effective way to enrich business communications, target specific key markets
and one of the most cost-effective way to stay connected with your prospects, existing clients & future buyers.
Nowadays, it is easier for business owners to reach target customers using email marketing. Many small and big companies are using email marketing to deliver relevant and valuable informations to their email lists.
Email marketing has become an essential tool for any business since the introduction of the internet to the world. The beauty of email marketing compared to traditional mail delivery is, email marketing is measurable and if done properly, you can utilize this to improve your sales conversions.
What Do I Need To Start Email Marketing?
1
You need an Email Service Provider (ESP)
An ESP is a company that will help you send your email to your lists, helps you manage your email database by tracking your no. of subscribers, open rates, click-through rates, unsubscribe, bounces, and spam complaints.
This company can also offer you different Opt-in form templates that you can easily integrate with your existing or new website. Manage and segment your email list for targeted campaigns.
2
You need to have an Opt-in Form or Squeeze Page
An op-in form or squeeze page is a simple form to collect email addresses of your target customers (see below example).
Benefits of Email Marketing To Your Business
If you are not taking advantage of email marketing, here are some benefits that you can get from Email Marketing.
Improve Your Return On Investment:
All businesses bottom line is to get their return on investment as soon as possible whether its from ad spending, the time devoted building your marketing or sales funnel or from your overall business investment.
Direct marketing is becoming popular for both small and big businesses. It is one of the best ways to reach and engage those audience who already showed interest to the product or services you offer.
Email marketing is a great driver to boost your business revenue if done properly because consumers nowadays continues to engage with brands, companies through email marketing year after year.
Go Global:
Email marketing can help you go global by one click of a mouse. It will help you instantly send a message (newsletter, promotion, special discount) to thousands of people across the world that you can easily track who’s actually reading your content, so you can immediately react to it.
Easy To Measure:
Another key benefit of email marketing to your business is that it’s easy to measure. You can measure how many people opened your email, the no. of people who clicks your link and be able to identify which subject line and time of the day that gives you better conversions.
By utilizing email marketing it is easier for businesses to identify which campaign works and which campaign needs improvement.
Segmentation:
Email marketing is a great way to use to ensure you were only spending money targeting only those audience interested in your brand, specific product or services.
You can arrange and only send emails to subscribers who meet certain criteria that you set inside your email marketing campaign.
For example, if you have a furniture or restaurant business and offering franchising in certain areas of the country, then you can easily arrange your emails to be sent only to those living in your targeted areas and only those people who are located on your set area can receive your email.
This strategy will help you improve your rates of engagement. Segmenting your target customers to the right campaigns by providing relevancy not only will help you improve your engagement rates, but will also help you improve your sales conversions.
Automation:
With email marketing you can create an automated email campaign when a target customer meets a certain criteria that you initially set.
For example, if let say you have this offer for restaurant franchising, then a target customer sign up an account on your website about your franchising offer, you can arrange an automated email sequence directing them to your franchising registration form, then once they completed this form and met a certain criteria that you set to pre-qualify them, you can then arrange another step of assessing their capabilities. The beauty of email marketing is you can automate this process easily based on your specific requirement and objectives.
You can set up your automation process once, and if they meet your trigger you defined, your emails will be sent without additional effort on your part unless you want to modify your own process.
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