6 Best Tips How To Get Consulting Clients Regardless of Your Experience or Services
Design Your Future
How to get clients for consulting that you can start using today…
Have you ever admired those successful people who seem to “have it all”?
You see them closing clients or their mailing lists shoots up to the roof.
They are the ones with the best career, businesses, the finest car, or the biggest bank account.
But wait for a second!
A lot of them are not smarter or more educated than you.
So what is it they have to have clients paying them?
I remember when I first went out on my own to build my business startup.
I’ve worked for myself for eight years now and I never stop improving my own client acquisition process on how to get clients for my business.
Once a consultant has survived the initial push to get new clients, the journey is far from over.
Let’s look at some important aspects on how to get clients if you are a brand new consultant or planning to create a digital agency or whether you are a personal trainer, a freelance who wants to scale up, or a life coach, this post will help you out.
Why I’m Doing ‘Things That Don’t Convert'?
Here’s the thing…
Why you should waste your time and effort trying to sell steak to a vegetarian?
Most people sell things to most people & will simply end up with no things to no people.
And did you know that it is also expensive to market to everybody?
Only those big guys and big companies can do that…
It will cost you money to market to each person.
I ‘m sure that you are like me with a limited budget to spend on marketing…
So we need to use it carefully and do it correctly to get the right clients suited for our business or services.
How To Get Clients For Your Consulting Business
1. Don't waste your time with your less important market
Choose carefully who is your primary market is.
Go directly for them and them only.
And get good at them and later you get to worry about your less important market (your secondary market).
I am not saying not to market to a lot of people, but let’s take the rice cooker first of your business…
So, you can make a living, do well, and then you add more afterward.
2. Create a minimum viable offer (MVO)
If you deliver your offer with no benefits – without solving a problem or fulfill any desires, then this will NOT attract anyone.
A minimum viable offer is a good enough offer to attract your first client.
An MVO is an offer that provides the smallest number of benefits necessary to make a sale.
Creating a minimum viable offer helps you gather feedback from potential customers quickly.
This is one of the best business startup formula on how to get clients for your business.
If you don’t structure your MVO (minimum viable offer) from day one, then things are pretty much guaranteed to fall apart.
One thing I see consultants mess up with – how to get more customers for their business is…
Setting poor expectations.
3. Find a niche market
Most consultants and online entrepreneurs are afraid to choose a niche.
People would rather work with someone who specializes in their needs.
They’ll pay more for a specialist who can solve their issues.
It is better to tune your message and solution that resonates deep into your market needs.
Because when you get on the same vibration as your market niche, then you will structure everything correctly.
What everybody is saying is I am, we are, I do, I sell instead of listening and providing them what they need.
People don’t care about your qualifications, or how many likes you have on Facebook…
What your clients care about is…
How you will bridge the gap for them – from their current situation to their desired situation.
4. Focus on your KPI (key performance indicator)
Most consultants and coaches have a scattered approach to marketing.
They spend hours posting to Instagram, doing FB Live videos, engaging on their Facebook newsfeed, and more.
This leads to discouragement, burn out, frustrations, and they wonder why they cannot seal a deal.
Most consultants and coaches don’t even know their own customer acquisition cost – how much they are willing to pay to acquire a client.
Below is a screenshot of one of my lead generation business campaigns with Google Adwords. You will see my conversion rate ranges from 80%-100% and my average conversion cost is about $0.95/conversion.
When I started my #OwnRule business startup, I master Google Adwords because people go to Google if they are looking for something.
And if your business cannot be found on Google, then you are missing a big time because that business and money will simply go to your competitors.
In fact, I even created my PPC Mastery Program on how to convert your traffic into paying clients for you to stay in full control of your advertising budget to reach your laser targeted traffic.
Once you already started generating some profits from your startup, you need to reinvest 10%-20% of that profit to Google Adwords Advertising.
Why Google Adwords?
Google is the no.1 hottest and highest conversion traffic in the world.
Google is your best friend when it comes to building, growing, and scaling your business.
Based on Statista, Google has 87% market share as the world-leading search engine tools compared to Bing, Yahoo, Baidu, and Yandex.
5. Know your audience well
Who is your audience?
Understanding your audience well is crucial to your business because this is how you can design plans that will get you around them.
Do what’s necessary, iterate your machine to push these designs to get outcomes – results.
Understand that successful business owners know how to control their own machine that produces results.
Like you will see below, under interest – affinity categories my audience are mostly value shoppers.
Knowing your audience well helps you to figure out what content and messages people care about once you started doing your content marketing.
Knowing your audience also tells you the appropriate tone and language your readers can resonate with.
6. Open your traffic floodgate ONLY when you are ready
I always tell this to my students and clients that generating traffic is the easiest part of any business provided that you have the budget.
You can drive hundreds or thousands of traffic in a single day at any time you want.
Before you start driving traffic to your business, make sure that everything is in place because…
If you don’t set your client acquisition process properly, this is like you are burning money for nothing.
Every consultant or business owner should have a clear business goal and plan of action towards their business goals. You will see below how I set my client acquisition process for me to have full control when I want to open or close my traffic floodgates.
What is Native Ads?
Another traffic method that I use to get clients are native ads.
Native advertising looks like regular content that you cannot tell it’s an ad.
So the readers may not realize they are consuming a paid advertisement.
You can see native ads when you are reading an article from Forbes, CNN, Business Newsweek, National Geographic, etc etc.
I personally use Revcontent because it is more affordable and more flexible for me.
You can start with Revcontent with a $100 per day budget.
As you can see below, I can drive hundreds or hundreds of thousands of traffic to my business at any time I want as long as that I have the budget.
Why Do So Many Businesses End Up Struggling To Get the Right Customers?
If you are not getting clients and customers consistently, then you’re either doing the wrong things in your business, or you have yet to implement the right things in your business.
The world is loaded with different online marketing strategies.
Maybe you are spinning your wheels doing all the things to get clients but not getting the results you want for your business.
There will be always the latest traffic generation fad whether it’s Facebook Live, Instagram Stories, Facebook Ads, blogging, building your email list, boosting your Facebook post, etc etc.
The most important to consider starting a consulting business & how to get more customers is to focus on simplicity and by choosing 1-3 lead generation techniques that make sense to your business.
The Secret To Getting More Consulting Clients
- The business idea has been tested & validated (this is your business foundation)
- Right messaging
- Results-based offer
- Strategic approach
- Predictable & repeatable system
- Few marketing techniques (a combination of free and paid ads)
- Rinse & repeat
Conclusion
You don’t need to sell things, you sell the journey, the future for your customers.
If you can implement the needs-based segmentation in your business, you will have an enormous advantage over your competitors.
There is really only one reason why people buy from you.
That is that they want to move away from where they are now (their current situation) to somewhere or something better (desired situation).
People want more of something.
So don’t sell people something that only sounds cool but instead your prospective clients should feel the need for them to make a decision & think about moving towards the outcome they desire with you.
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