What is a Split Test & How It Can Help Your Business?
Split test also known as A/B testing is a method of comparing two variations of a webpage or landing page against each other to determine which one performs better. Split testing is crucial to know which version of your landing page gives higher conversion rate – whether a lead conversion, booking registration completion or sales conversion.
5 Reasons Why You Should Do A Split Test
1. For Conversion Rate Optimization.
Optimization is impossible without a proven controlled and statistics that you can count on. From these collected datas, A/B testing allows individuals, business owners and companies to make careful changes to their user experiences while collecting data on the results.
2. Knowing Your Users Reaction.
A/B testing can be helpful to find out how people (your users) react from your eye catching headline, call to action button, surveys and all other qualitative data gathering.
For instance, you may want to improve your sales lead quality from a campaign landing pages. In order to achieve that goal, you would try A/B testing for different headlines, image or video, form fields, color background, and overall layout of the page.
3. A Great Starting Point.
A/B testing is a great starting-point for most landing pages and site templates. You can test different layouts of opt-in pages, sales page and other wide page templates.
A/B testing is not limited to just two variations, you can do split test to unlimited number of webpages.
4. Get Results Faster.
A/B testing gets results faster than any other method. You can easily get rid of the under-performing variations in A/B testing without re-starting the Test Round. As visitors are served either the primary page (control) or variation, their engagement with each experience is measured and collected in an analytics dashboard of your tracking software and analyzed through a statistical method.
5. Money & Time Matters.
If you have a website where you sell a product or a service, you want to maximize your profit to achieve continuous growth. The only way of doing this is to constantly experiment what is working best for you when it comes to conversion.
You don’t want to waste your advertising budget without knowing which webpage converts well for you. It’s just much simpler if you can see and use your data collected from running an A/B split test.
What’s The Best Split Testing Software?
There are various A/B Split Test software out in the marketplace like Optimizely, Visual Website Optimizer, Unbounce, ClickMagick, Kissmetris, CrazyEgg and so much more. I can only recommend what’s working best for me. The tracking software I personally use for my business is ClickMagick.
ClickMagick is a great first stop for business owners wanting to start A/B testing, though ClickMagick web design looks outdated, don’t mistake simplicity for an inferior product. I prefer simplicity that can give me great result. ClickMagick interface is highly intuitive, even for newbies. With starter plan of $17, ClickMagick is a very cost-efficient entry point because this is where you can track and optimize all your marketing, all in one place.
Steps To Get Started With ClickMagick
Sign Up For 14 Day Free Trial!
The good news is you can sign up with ClickMagick for free for 14 days and see why people are switching to ClickMagick!
Set A Custom Tracking Domain
Create Your A/B Split Test
You’re Done!
Now, you just need to master ClickMagick! Don’t get overwhelmed.
You just need to go one step at a time. Learn what you only need and APPLY!
This is how you can breakthroughs!
Technology has really grown & advanced over the past few years. The internet has grown faster than ever before. Working from home lifestyle becoming popular. More and more people nowadays are creating website to generate extra income from home. Businesses cannot afford without doing A/B Split Test to see which campaign, webpages performs better for them.
It’s about time!
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